Blog posts

A person holds a coffee cup while on an online focus group call
Marketing

The Major Differences between Traditional and Online Focus Groups (Pros & Cons)

As you consider options for your next focus group, compare traditional (in-person) vs. online focus groups for market research.

Austin Canary
|
October 20, 2020
A group of people gather around a table with papers and devices
Marketing

How to Conduct Market Research for a Business Plan

Conducting research for a business plan requires extensive interviews with potential customers. Find out transcription can speed up that process.

Guv Callahan
|
August 26, 2020
A man stands behind a camera filming something off screen
Marketing

How to Create Behind-The-Scenes Video Content (BTS) – Tips You Wish You Knew Earlier

Filming behind the scenes video content is an important part of your marketing strategy. Edit faster by using transcripts of your footage.

Austin Canary
|
August 24, 2020
How to Conduct User Research Interviews with Zoom
Marketing

How to Conduct User Research Interviews With Zoom: All Your Questions Answered

You can moderate UX research with Zoom or ask research participants questions and use your Zoom recordings to get searchable digital transcripts.

Austin Canary
|
August 17, 2020

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